Make good sense.
For two decades, Tiffani has partnered with founders and organizations to clarify what really matters—then express it in how they write, design and operate.
She has shaped some of the world's most enduring technology brands, products and teams.
Services
Narrative principles & sense-making
- Vision & mission statements
- Brand truths & values
- Product positioning & manifestos
- Story & message development
Editorial & brand systems
- Brand voice & tone
- Editorial style guides
- Operating principles
Writing & editing
- Naming
- Taglines
- Editorial reviews
- Product content strategy & content design
Fractional Editor-in-Chief
Tiffani embeds with founders and leadership teams to define narrative architecture, develop talent, and build coherent content and culture systems.
Founder & executive counsel
Tiffani is a trusted partner to leaders looking to translate intuition into elegant language, aligned decisions, and durable systems.
Leadership
Executive Editorial Director
Led a company-wide voice & mission refresh at Dropbox. Created the podcast Remotely Curious.
Founding Writer & Creative Director
Pinterest's first content strategist. Built a beloved brand and creative team.
Early Content Strategist
Defined Facebook's brand voice, helping the company communicate clearly & responsibly at a massive scale.
Also
Tiffani holds a master's degree in Divinity from the University of Chicago. She is the creator of an upcoming podcast about spiritual experience, called Divinity School.
She is a mindful self-compassion teacher trained by Dr. Kristen Neff and Dr. Christopher Germer, and a Vajrayana practitioner.